branding Archives - Waking up in Geelong https://wongm.com/tag/branding/ Marcus Wong. Gunzel. Engineering geek. History nerd. Mon, 29 Apr 2024 11:36:38 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 23299142 Melbourne public transport as crew cab utes https://wongm.com/2024/05/melbourne-public-transport-branded-crew-cab-utes/ https://wongm.com/2024/05/melbourne-public-transport-branded-crew-cab-utes/#comments Mon, 20 May 2024 21:30:00 +0000 https://wongm.com/?p=22195 You’ve seen Melbourne public transport as Arnott’s Shapes, but how about as crew cab utes? You have Metro Trains Melbourne in blue. Yarra Trams in green. V/Line in purple. And buses in orange. I cheated on the last one because it’s a van, and it’s operated by outdoor advertising company oOh!Media, who have the contract […]

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You’ve seen Melbourne public transport as Arnott’s Shapes, but how about as crew cab utes?

You have Metro Trains Melbourne in blue.

Metro Trains incident response car between jobs in Sunshine

Yarra Trams in green.

Yarra Trams incident response SUV waiting at Swanston and Little Lonsdale Street

V/Line in purple.

V/Line incident response ute between jobs in Geelong

And buses in orange.

oOh!Media staff changing over the advertisements on a bus stop on Hampshire Road, Sunshine

I cheated on the last one because it’s a van, and it’s operated by outdoor advertising company oOh!Media, who have the contract to maintain the network of around 5,000 bus shelters across Melbourne.

And a few more

Melbourne bus operators also have their own vans so mechanics can attend to broken down buses in the field.

Some of the ones I’ve spotted over the years include Transdev.

Transdev mechanic packing up after assisting a broken down bus at Sunshine station

Kinetic.

Mechanic works on broken down Kinetic bus #149 BS03LH on Hampshire Road, Sunshine

Dysons.

Dysons response vehicle #5552 at Sunshine to fix a broken down bus

And Sita.

F143_1558

Bus operators in Sydney and Adelaide also have own dedicated tow trucks for recovering broken down buses.

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Myki machine ‘upgrades’ – PTV sets a low bar https://wongm.com/2016/07/ptv-calls-new-myki-machine-stickers-an-upgrade/ https://wongm.com/2016/07/ptv-calls-new-myki-machine-stickers-an-upgrade/#comments Mon, 18 Jul 2016 21:30:23 +0000 http://wongm.com/?p=7167 After years of being underwhelmed by myki, exceptions are low whenever Public Transport Victoria announces an 'upgrade' to the system - however this one takes the cake.

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After years of being underwhelmed by myki, exceptions are low whenever Public Transport Victoria announces an ‘upgrade’ to the system – however this one takes the cake.

Myki reader sits beside a myki machine at Deer Park

I recently spotted this notice affixed to a Myki machine at Flinders Street Station, informing passengers that the machine will be unavailable for “a short period of time” while upgrade works are undertaken.

'Upcoming upgrade' notice on a Myki machine

So what were the works? I happened to stumble upon a machine being ‘upgraded’.

'Upgrading' a Myki machine by changing the stickers on the front

Just some poor bloke pulling off the blue stickers on the front.

'Upgrading' a Myki machine by changing the stickers on the front

And after hacking away at the machine with a razor blade for almost an hour, a new set of grey stickers were placed on the front.

Myki machine at Flinders Street Station, with new branding stickers applied to the front

Worth the effort, wasn’t it?

So why the rebrand?

Moves towards a new Myki brand started in October 2013, when Public Transport Victoria trademarked an updated Myki logo, with the logo being soft launched from January 2014.

'Did you know myki cards expire?' advertisement featuring the new Myki branding

On July 5 2016 Public Transport Victoria tweeted about the “fresh new look” for Myki machines.

Gotta look after the things that matter!

As for the actual upgrades

Despite Public Transport Victoria wasting money on new stickers, the past few months have seen actual progress made on real improvements to the system – in January 2016 the rollout of contactless payment at myki machines commenced, followed in June 2016 by a trial of new ‘Quick Top up’ machines across the network.

New Myki QT (Quick top up) device at the Bourke and Spencer Street tram stop

Hopefully this new focus on something other than new stickers continues.

Footnote – caught in the act

@themykiuser on Twitter was in the right place at the right time when they captured this photo – the Myki machines at Hawthorn railway station caught mid rebranding.

Auspicious Timing

A photo posted by The Myki User (@themykiuser) on

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Branded vending machines stocking the opposition’s product https://wongm.com/2005/11/i-could-sure-go-for-a-drink-right-about-now/ https://wongm.com/2005/11/i-could-sure-go-for-a-drink-right-about-now/#respond Thu, 03 Nov 2005 08:10:44 +0000 http://wongm.com/2005/11/03/i-could-sure-go-for-a-drink-right-about-now This is an post from the olden days – read more about them here. Just an ordinary drink vending machine here… As seen at train stations all around Melbourne. But what’s this under the drink selections… Pepsi, Pepsi Max, V, Mountain Dew, water, more Pepsi, Solo, Juice, Coca Cola… Coca Cola! But this is a […]

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This is an post from the olden days – read more about them here.

Just an ordinary drink vending machine here… As seen at train stations all around Melbourne.

But what’s this under the drink selections…

Pepsi, Pepsi Max, V, Mountain Dew, water, more Pepsi, Solo, Juice, Coca Cola…

Coca Cola!

But this is a PEPSI machine!

You can buy a 600ml Pepsi for only $2.30, but a Coke is $2.80 (dunno what size though)

I guess the owner of the machine doesn’t believe in letting your taste decide, but rather:

"go ahead, buy our competitor’s product, as long as we can rip you off in the process I don’t really care…"

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